The Ultimate Guide to Planning & Tracking Social Media Campaigns

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A social media strategy is a strategy for achieving specific goals and objectives by utilizing digital and online platforms. 

A social media strategy should include marketing tactics, progress and success metrics, and platform-specific objectives. 

A great social media campaign necessitates more than a "set it and forget it" mentality.

Deep preparation and reactivity to audience behavior are required when creating and tracking social media initiatives. 

How to Plan your Social Media Campaign

It is impossible to overestimate the importance of social media marketing.

In fact, 75% of marketers say that social media marketing has increased their brand's traffic.

At the same time, 92 percent agree that it has improved their company's and its offerings' visibility. 

When there is no strategy or goal behind a campaign, though, social media marketing can produce unsatisfactory results.

Planning ahead of time allows you to see the work that needs to be done and take action to move the campaign forward.

Let's look at how to make your brand's social media marketing more engaging. 


The Ultimate Guide to Panning &Tracking Social Media Campaigns Source:


Set the Right Campaign Goals

Did you know that marketers who set goals have a 378 percent higher chance of succeeding?

Take the time to clarify the objectives before launching a social media campaign. 

What is the Purpose of the Social Media Campaign?

What is the campaign's ultimate goal, and how can it be reached through social media marketing?

Some of the most typical reasons for starting a social media campaign are as follows: 

•    Increasing brand awareness
•    Getting more leads and/or customers
•    Increasing sales
•    Boosting engagement

Identify the Target Audience 

Spend some time defining and researching your target customer for your product or professional service. 

Creating a relevant customer persona with clear demographic variables such as gender, age, interests, preferences, family size, income, and preferred social media outlets is one of the best methods to do this. 

Any social media or marketing identity should be thoroughly researched, tested, and tweaked as necessary over time. 

Pick the Appropriate Social Channels

Businesses want to be where their potential clients are. Examine your target audience and consumer personas to determine which social media sites they prefer. 

Another approach is to prioritize the platforms that have previously brought the brand with the most visits, prospects, or customers. 

Stick with a channel that brings in leads for your brand, such as LinkedIn, Facebook, or Instagram, and study the messaging that converts. 

How to Track Your Social Media Campaign?

Link tracking and building tools, website and platform analytics software, social media insights, and other tools can be used to track social media efforts. 

Users can track social analytics like reach, engagement, and click-through rates using tools on platforms like Instagram, Twitter, and Facebook, for example. 

Your team may track how your audience reacts to material, what they share, what type of content people respond to, what messaging converts, and how much of the ultimate goal has been fulfilled by using these tools.  

Leo The Lion

Leo The Lion